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Pinterest funny pictures7/19/2023 If your brand audience is mostly made up of females, Pinterest is the social media platform for you. Some retailers have even said that Pinterest traffic and referral information allows them to better estimate upcoming demand for different products, thus increasing efficiency and reducing losses. This new tool reveals the demographics and common interests of your audience, allowing you to more strategically communicate with them. Pinterest Analytics allows you to get to know your audience better. In comparison, “pay to play” platforms like Facebook require companies to pay up in order to snag placement in their audience’s News Feeds. Like many social channels, Pinterest is currently exploring options for paid and promoted Pins but for the moment, brands are enjoying significant “organic reach” through the platform. One recent study showed that 43% of people preferred to associate with retailers and brands over Pinterest in comparison, only 24% preferred to do so on Facebook. They want to find and share new ideas, which suggests that they’re more open to investigating a new brand, concept, or product. One of the most common reasons users come to Pinterest is for inspiration. From a marketer’s standpoint, this means that quality content created on Pinterest has a better chance of spreading organically to more people – ultimately increasing exposure and creating value. Pinterest beat out traditional email as 2013’s fastest growing sharing channel, and in 2014 it ranked as the second-highest social referral site. Although all social channels encourage sharing among friends and followers, Pinterest seems to do so exceptionally well. Want to know why Pinterest could be a good fit for you, and some basic tips on how to use it? Read on. Depending on the characteristics of your target audience, Pinterest might be a perfect platform for your brand. More than 70 million people are on Pinterest, looking to share and discover – and with the average user spending more than 14 minutes on Pinterest per visit, it’s clear that this audience is an engaged one, too.
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